In January 1986, Betsy Jenkins started IT’S YOUR PARTY as an entertainment booking agency in Madison, Wisconsin. Inspired by a national fast-food chain ad campaign built around the message--"You, You're the One"-- it put the customer first front and center, and that idea resonated with Jenkins. She adapted the concept making the individual guest experience the focus of the company's name and philosophy.
From a small home-based operation to its current 10,000 square foot offices and warehouse, IT’S YOUR PARTY has earned its place as a highly regarded fixture in the regional events and entertainment industry. Known for its innovative concepts, IYP continues to provide quality event entertainment, casino nights, themed décor, attractions, and event rentals serving clients throughout Wisconsin, as well as Iowa, Illinois and beyond.
Betsy launches a music and entertainment booking agency from home, drawing on her UW–Madison degree and years in TV, radio and local bands.
A 2,000-square-foot miniature golf course is built, followed by giant sports figures, architectural pieces and full themed environments.
Turnkey Casino Nights arrive, with professional tables, dealers and themed décor. Today: 200+ tables and events for up to 2,000 guests.
A 20-foot Eiffel Tower, a Western town with Miss Kitty's Saloon, a lighthouse, a 1920s roadster and more, stored in a 10,000 sq ft warehouse.
Entertainment, attractions, décor and event rentals, plus highlights like Governor Doyle's Inaugural Ball, Packers Family Day, the U.S. Conference of Mayors, and the 100th Anniversary celebrations for Colony Brands.
"Focusing on the individual guest experience will always be a priority. Get people out of their everyday life and escape, even if only for a few hours, to another headspace. Enjoy, relax, bond with fellow workers. See the commonality of us all versus the differences. Share a special experience together and create lasting positive memories. And who doesn't need more of that?"
Founder, IT'S YOUR PARTY · Since 1986
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